Circuit of the Americas
  • Operations
  • TX, USA
  • Salary
  • Full Time

Medical/Dental/Vision after 30 days, 401(k) after 1 year

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and LiveNation producing over 30 headline concerts every year at the Germania Insurance Amphitheater.

The CRM Analyst is the day-to-day manager of the COTA's CRM instance, filling a key role that enables the multiple verticals and the executive teams to monitor the sales process. The analyst needs strong familiarity with COTA CRM tool, Salesforce, with the ability to build out a coherent structure and develop stable reporting to be used by various sales management teams. For teams with lean BI departments, this analyst may be asked to build out external reporting, lead/retention/price modelling, and other data management needs.

Essential Functions:

  • Day-to-day management of CRM instance, including training and liaising with sales teams
  • Understand and respond to the needs of the sales teams to maximize their utilization and benefit of Salesforce
  • Implement lead scoring, retention, and pricing models
  • Support sales campaign execution with the Sales and Marketing teams
  • Provide recommendations to the Business Development leadership team on how best to leverage CRM to execute on their strategic vision
  • Develop CRM reporting for executive team
  • Serve as primary system administrator of environment
  • Handle all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks
  • Complete regular internal system audits and prepare for upgrades
  • Manage data feeds and other integrations
  • Coordinate the evaluation, scope and completion of new development requests
  • Work with our institutional management team to establish suitable processes to support administrative, development, and change management activities
  • Assist in training of new users, and grow the skill set across the organization

Knowledge, Skills, and Abilities

  • Strong proficiency in Salesforce including workflows, validations rules, and other customizations
  • Proficiency in data analysis tools such as Excel, SQL
  • Proficiency in data visualization and presentation tools (e.g. Tableau, PowerPoint)
  • Familiarity with Ticketmaster
  • Effective oral and written communication skills and proficiency in Microsoft Office, Smartsheets
  • Excellent presentation, public speaking, written and interpersonal skills
  • Ability to promote and participate in team environment concepts
  • Ability to understand written and oral direction and to communicate same with others
  • Proven ability to design and implement new processes and facilitate user adoption
  • Strong understanding of the platform, with the ability to build custom apps and objects, formula fields, workflows, custom views, and other content of intermediate complexity
  • Strong understanding of best practices and functionality
  • Strong data management abilities
  • A demonstrated ability to understand and articulate complex requirements
  • Ability to assess business process needs and map these against Sales Cloud and platform capabilities.

Requirement Qualifications

  • 1-3 years in CRM roles, preferably with Salesforce
  • Bachelor's degree in Business Administration, Statistics, or other related field
  • Sports experience preferred but not required


COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

Circuit of the Americas
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